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Rockingham’s Top of the Rock Zone Provides Premium Experience For NMRA/NMCA Fans

Posted By: Evan J. Smith
Rockingham’s Top of the Rock Zone Provides Premium Experience For NMRA/NMCA Fans
By: ProMedia Staff
Rockingham Dragway was built in 1969 by developers Bill Land and L.G. Dewitt as a companion to the NASCAR oval track that occupied real estate across U.S. Highway 1. And much like it’s sister tracks Bristol Dragway, Darlington Dragway and Atlanta Dragway, the track features a unique layout with an elevated concrete grandstand that lines the spectator side of the quarter-mile.
Not only do the grandstands provide a more than suitable viewing area, the top of the hill that is adjacent to the stands also provided the perfect spot for the “Top of the Rock” experience presented by Innovation Performance Technologies.
While enjoying an unobstructed on-track action, the many fans who visited the Top of the Rock during last weekend’s 15th Annual NMRA/NMCA All-Star Nationals Presented by MAHLE 
Motorsport also got to check out the UPR Products Car Show, visit with several manufacturers and food venders, and check out the legendary Bigfoot, the world’s best known monster truck. The Top of the Rock zone also featured interactive displays where fans could earn prizes. 
It should not be surprising that the Innovation Performance Technologies booth was a top attraction for the Rockingham crowd. Fans were able to get an up close and personal look at some of Innovation’s handiwork. The company specializes in taking classic muscle cars, including Mustangs and Camaros, and infusing them with today’s technology to combine classic styling with modern performance and reliability.
“Our cars are largely turn-key, high-end builds that combine the best of both worlds,” said Rob Kinnan, Innovative’s VP of business development. “We are a low-volume manufacturer, which allows us to focus on attention to detail.
“Our customers can bring us an early Mustang and we’ll typically swap it with a Coyote engine and perform all of the necessary upgrades including transmission, suspension, and everything else to make it fast, fun, and reliable.”
The Innovation Performance Technologies display was also host to several interactive fan activities including a wheel of fortune. The booth was manned during the weekend by Clarence Barnes, well known TV and radio host, actor, news anchor, weather caster, entertainment reporter, precision driver, and car nut, as well as Chris the Car Guy. 
The 15th Annual All-Star Nationals Presented by MAHLE Motorsports represented the second time the NMRA and NMCA series’ have visited Rockingham Dragway. The track is currently in the middle of a multi-million-dollar renovation project that includes, among other things, a new racing surface. This year’s event was noticeably larger than the inaugural race in 2022 and It’s a safe bet that fan-friendly activities such as the Top of the Rock played a significant role in fueling that growth.

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